$ cat posts/how-cool-blue-mineral-water-made-its-brand-look-fresh-and-modern
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How Cool Blue Mineral Water Made Its Brand Look Fresh and Modern
Cool Blue Mineral Water did not need to invent a new category to feel relevant. It only needed to look like a brand that understood the shelf it lived on, the moments it was bought for, and the kind of customer making the choice. That sounds simple, but bottled water is one of the most unforgiving product classes in packaging. The product is clear, the differences between competitors are often subtle, and the visual language on the bottle has to do most of the work. When
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